3 Awesome Tools To Use to Spy On Your Competitors

We all do it. Just admit it.

When going into business, if you don’t spy on your competitors then you’re in the minority. Of course in the marketing world we have a term that sounds better than spying. Competitor Analysis. (but it’s still spying)

There are several ways to spy. A simple internet search to check out their website, pretending to need their services to get a rate card and included services as well as simply stalking their Social Media pages.

However, when you REALLY want to get into the nitty-gritty parts of competitor analysis, more information is needed such as how popular they are online, what keywords they are using to rank higher in SEO as well as their social media score. This is necessary information so you can prepare your social media strategy to be as strong as possible. We will explore only the free options in this post.

Alexa  - IF there is enough activity on the site you're looking at you will see:

  • Global rank
  • Demographics of their audience
  • How engaged their visitors are
  • Where their visitors come from before visiting the site
  • Inbound links (backlinks)
  • What sites are related to the site you are looking at
  • Site load time
  • Information about the company

Spyfu – Allows exporting of search results

  • Organic vs. paid clicks from Google
  • Organic SEO (keywords, clicks, seo click value)
  • Paid Search (Adwords)
  • Top organic and paid competitors
  • Competitor shared keywords
  • Top organic and paid keywords
  • AdWords History
  • Site Rank History
  • Inbound links (backlinks)
  • Most Valuable Keywords
  • Newly ranked keywords
  • Keyword rank gains/losses
  • Keyword Groups
  • And the very fun KOMBAT feature to gauge your keywords vs. your competitors

SEMRush – Allows exporting of search results

  • Organic & Paid Search
  • Backlinks
  • Organic Keywords
  • Ads keywords
  • Top organic & paid keywords
  • Organic & paid position distribution
  • Main organic & paid competitors
  • Competitive Positioning Map
  • Branded vs. non branded search
  • Sample ads
  • Backlinks
  • Top anchors
  • Referring domains
  • Indexed pages
  • Phrase match keywords
  • Related keywords
  • Keyword difficulty tool