How to Create a Basic Social Media Plan

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There is much more than cute memes, photos, videos and catchy phrases when it comes to creating a strategic and tactical social media plan. This blog post provides a high-level view of creating a social media plan. Future blog posts will cover each platform on a more detailed level along with social media content curation, automatic scheduling and more.

Step One:  Define Your OBJECTIVE

Are you looking to maintain a general presence, rub virtual shoulders with influencers, media, bloggers or looking to build relationships with your fan base or all of the above? Keep reading, we will cover the main points here and dive deeper in future blogs. 

 Step Two: Identify your ideal social platform(s)

Not all social media platforms are created equal or relevant to your target audience. Each has their own culture, voice and audience. Choose the platforms that reach & resonate best with your target audience.  

Step Three: Plan Your Content

This is vital. Even more important is that you plan your business by the quarter or year so that your social plan can support and align with your business objectives or you'll be wasting your time posting scattered content. 

Let's look at Objectives:

General Presence:

If you want to simply maintain a presence on social media, posting twice per week is acceptable. Some people wish to maintain their social presence but social media is not their key traffic driver. Display ads, Adwords, print media or other outlets may be the key traffic driver for your business. If this is the case, then don't spend too much time on a hefty plan. 

Rub Virtual Shoulders:

If your objective is to become an influencer in your industry, then you would focus on what is called Influencer Marketing. 

Example: If you want to Entrepreneur Magazine to be aware of your most recent article, you would like their business page as your business page.

Search for their page

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Click the three dots to the right and choose “Like as your page”

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Locate their “Tag” – it starts with the “@” and is under the profile image

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Now when you create that great blog post (keyword - great), tag their page and thank them for their inspiration.

Example: I read a great article in @EntMagazine which inspired me to do…. Thank you @EntMagazine for your helpful, inspiring publication!

Follow a similar protocol for Twitter. Locate the page and be sure it’s the right one because there are some very similar tags for pages that are not what you may be looking for. The last thing you want to do is to tag a page that portrays the exact opposite of what your business stands for.  After locating the proper page, click the follow button and you will be able to tag the page. 

Keeping the current 140-character count in mind, compose a Tweet that tags your target.

Example: Thanks to @EntMagazine I was inspired to write this blog. <add link and photo>

*Note: Twitter uses 23 characters for each link, no matter the link length

This accomplishes is exposure, exposure and more exposure. When you tag anyone on social media they are alerted. If you do it often enough and with great content, they will “get to know you” and be open to perhaps featuring/sharing or otherwise engaging with you which exposes your brand to their huge audiences and if your content is good enough, they may invite you write a featured article or it could lead to speaking engagements.

Relationship Building:

It takes about 90 days to establish social trust, so consistency is key. Talk to your fans as if they are your friends. Even tell them if you're having a rough day. Show them the bloopers, behind-the-scenes accidents and mistakes. Doing this makes you relatable on a human level and that is what customers are looking for. They want a personal connection to brands and to feel invested in the company. The use of emoji's, using your customer's name, and appropriate humor goes a long way with relationship building. 

If you are selling services, products, etc. Remember the 80/20 rule. 80% relevant content in the form of blogs, sharing articles, memes, photos, inspiration, jokes and 20% selling. Upend this rule and you will alienate your fan base.

Social Media Content Planning Structure:

Keeping in mind that everyone has their own process for this, I will share what I have found to be most helpful when creating social content.

Be sure that you have your business objectives clearly outlined for the quarter or year. Once you do this, the plan can be created in support of your objectives. If you don't have a plan, your customers will be able to tell as it will show in the inconsistency of your social post schedule and topics.

If you are struggling with this, I will offer this side piece of advice. Think in themes. 

Example: Each quarter encompasses a season, so I will use that as a starting point. September through November is Autumn/Fall. Quarterly Theme: Fall into Happiness

Weekly Breakdowns:

  • Week One 
    • Fall into Fun with this fall-themed cupcake recipe to make with your kids
  • Week Two 
    • Fall into Romance with our in-demand boudoir Photo Sessions
  • Week Three
    • Fall into Comfort with our coziest pair of fleece-lined leggings yet
  • Week Four
    • Fall into Relaxation with our spa bath bombs which are sure to help you de-stress after a long day

If you preplan your business objectives, you will be way ahead of the game. Support your themes with fall graphics, ads that support your themed language and blogs that support the overall messaging. 

Social media content calendars can vary based on the size of your business, your objective and platform.  It is acceptable to post three times max to Facebook daily but the top influencers on Twitter post 180 times per day.  It is important to know your platform and your audience so you are not over or under posting or you will lose followers.

Phase One: Lay out the skeleton

When I begin to plan a content calendar for the month, I look at quarterly sales objectives, national days, well known events and local events. I plan my posts based on audience activity and past engagement (a topic we will cover more in depth in a future post).

As you can see, I plot out the content based on the client, holidays, national days, review generation (very important for social media), sales, feel good stuff, fun and engagement. 

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For quotes, I like to use www.quotegarden.com or even do a Google and Pinterest search for the topic+quotes.

Example: I want to create a quote to connect with my audience about beach life. I would search “Beach Life Quotes” and see what comes up on image search. From there, I’d choose my quote and create my design. You can use the design app or software of your choice for this. (Canva, Adobe Spark)  If you need imagery, refer to my blog post on the acquisition and use of free images and copyrights as there are a lot of great resources there for free, legal-to-use images.  Create your design with the quote overlay.

When adding web links to your posts, I recommend creating an account with bit.ly or goo.gl to shorten the links. You can then go back and see how many people clicked on that link to help with tracking engagement. Example of blog link tracking:

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Things to keep in mind:

Ideal length of social posts for greatest engagement:

Facebook: 40-80 characters

Twitter: 100 characters

Instagram: 138-150 characters

LinkedIn: 50-100 characters

Allowed length of text:

Facebook: 63,203 characters

Twitter: 140 characters

Instagram: 2,200 characters

LinkedIn: 700 characters

Pinterest Board Description: 500 characters

YouTube Video Description: 5,000 characters

Best number of hashtags for Instagram:

Instagram: 5-10

Hashtags should be 24 or less characters

*data sourced from our friends at SproutSocial.com

Phase 2 : Create either an Excel or Word Document with the date and platform noted.

Example:

November 3

Facebook/Pinterest/Instagram/LinkedIN: In honor of #NationalSandwichDay today, here is a new spin on the classic #Rueben! Click here to get this tasty recipe. <insert shortened link here> If you try this recipe, leave your photos and comments below <attach image>

Twitter: In honor of #NationalSandwichDay, we put a new spin on a classic #Reuben #sandwich <insert shortened link here> Let us know how you like it! <attach photo>

(This post character count is 112, then add 23 in for the link and you have a total character count of 135 while utilizing hashtags and getting your message across.)

 (this post stays within the recommended 700-character limit for LinkedIn)

YouTube: In honor of #NationalSandwichDay today, here is a new spin on the classic #Rueben! Click here to get this tasty recipe. <insert shortened link here> <Upload Video>

(Add keywords, category and other info as needed)

Phase 3 – Proofread!

Set your plan aside, get some coffee, go for a walk and then come back and proofread because misspellings can affect your credibility. I am guilty of this and have learned the hard way.

Phase 4 - Schedule

Once you have proofed your content, it’s time to schedule.

Within Facebook, there is a scheduling feature that allows you to schedule posts for the future.

1.     Go to your business page and choose “Publishing Tools” 

2.     Choose Scheduled Posts and then choose Create

3.     Enter your content, add images

4.     You then can choose to Schedule, Post, backdate (In case you missed an important event) or save as a draft for later.

If the thought of manually posting your content to all of your profiles is exhausting, there is a way to auto schedule to all your social platforms. The trick to that is paying attention to the different character counts and unique user tags.

There are a lot of auto scheduling tools out there, but my favorite is Buffer. This company is the bomb-diggity and they are so down to earth, friendly, helpful and just great to work with. Most of us only have a few social accounts so if you have more than 1 profile per platform (as covered in the Free account) then you can upgrade to the Awesome plan for $10/month. I love the Awesome plan. (This is NOT a paid advertisement, I just love the company)

Within Buffer, you connect your profiles.  You then choose your platform, add your posts, images and links and schedule to send. You can schedule your own times, or use their tool to schedule at the optimal time your audience is online per the learning algorithm Buffer uses.

Keep in mind: All platforms except Instagram can be auto scheduled. You can add the Instagram posts and Buffer will notify you when it’s time to post via the Buffer app.

*Remember, do NOT use exclamation points and all caps constantly. Use terms that denote enthusiasm. IE: We are thrilled to announce….., We are so excited for….., We are pumped about…..We’ve been holding our breath over….but now we can tell you, etc.

Make great use of your thesaurus.

Please add your questions or comments below or in our Facebook Group!

Brief Guide To The Use of Stock Photos and Copyrights

With so many images widely and easily available, it seems that you can just use any one of them for whatever you want. After all, what are the odds that anyone will ever see them? Please don't ever do this as it is illegal. When a photographer takes a photo, the copyright belongs to them for life as well as for 25 years after their death. IF you’d like to read through the US Copyright Law, you may do so here.

There are several legal free and paid options to acquire stock images for use for your marketing purposes. There are the obvious choices like Shutterstock and iStockPhoto. These pay-per-use sites have almost any image you can imagine. The fee you pay is for the right to use (not own) the image as you see fit. This is a great option for larger businesses with a creative budget. But what if you're just starting out or have little to no budget for high quality stock photos?

Don't worry! There are several free stock photo sites available! Some allow for a donation to the photographer, which as a photographer, I highly recommend, but it's not required. Even though some of these photo sites allow for full, unlimited image usage, some do not, so really pay attention to the licensing rights. Some photographers allow full commercial rights to the image, including allowing you to modify the image as you see fit. However, others only allow personal use with no modification and you have to attribute the photographer. As long as you adhere to the licensing rights, you are legally covered to use the images. My favorite sites are: 

Pexels

Pixabay

Librestock

Creative Commons

Using the Creative Commons is not like using the other sites. You have to ensure that you have the proper boxes checked (they are checked by default) to ensure that you are using images that allow full rights. (See red arrow). Creative Commons is good for much more than photos only. You can search for anything here. 

As always, I hope you found this blog helpful! I'd love to hear from you about topics you'd like to learn about as well as your thoughts on this blog. Until next time.....

 

 

 

6 Ways to Avoid Branding Pitfalls

So you have a great idea for a business! Cool! What do you do next?

When I started my first business venture, I thought of a cool name, then I got some free business cards from VistaPrint and then a Yahoo website. Really! Have you done something similar but found that sales are disappointing despite the great idea, killer product and unlimited enthusiasm? If you're in that same boat, then this article is for you. I have complied some critical and useful information for you of lessons I've learned both through years of research, trial and error.

Step One - Research

To begin successfully, you have to research.

Research your competitors. How many other people are in your city, state and country and even internationally that sell what you sell? Is there a need for your product? Is your product something that is a necessity or a luxury? These are all important things to know.

You need to research who your target market is. What gender, income range, education level, net worth, parents or not, homeowners or not, etc....

After you have identified your market and settled on a product to sell, the next step is to find out the psycho-graphics of your target market. Are they conservative? Liberal? Health Conscious? Energetic? And many other soft details like this.  It helps to make personas which are fake characters that have the same qualities as your target market. It helps to name them and market to "Michele" or to "Oliver".  Why is this necessary? You have to understand this data in order to market effectively. How else will you pique their interest or make your product speak directly to the consumer? Here is a free persona development guide for you to use.

Step Two – Be Unique and Fill A Need

Your product must be unique and it must fulfill a need. If your product does not fill a need for your target market, it will not sell. It is really that simple. So how do you discover if your product will fill a need? You investigate your target market you created above and what they consider a need.

Step Three – Find Your Name

Now that you have your research done and you know your product fills a need, now it’s time to choose a name to both describe your product and communicates to your target audience.

Avoid names that:

Sound outdated in a few years – Many people want to ride the pop culture wave, but pop culture changes so quickly that your name will sound silly in a few years.

Sound Gimmicky  - People are used to being bombarded with sales messages on a daily basis so if you want them to pay attention to you, you have to show how what you’re offering will benefit them, not you.

Choose names that:

Identify what your product is

Are timeless

Speak to your target audience

Step Four – Design Your Brand

Colors! This is such a fun part! BUT – you shouldn’t just pick your favorite colors. Each demographic and target market responds differently to different colors. Color is fundamental to visual communication. The great people at HelpScout have a great guide that goes into much more depth than I will in this blog, so check them out!

Fonts! Another fun part! I have seen many business signs that immediately turn me off of their product because of the poorly designed sign. Fonts are vital to conveying the tone of your business to your client. A lawyer wouldn’t use the same font as a disco. However, you’d be surprised at how many business owners make this mistake.  To get started, look around at sites that are dedicated to fonts to get an idea of the feel and style, as well as readability of different font options. Some of my favorite places to download free fonts are DaFont, 1001 Fonts, and FontSpace. As with anything for free on the internet, really check the licenses to ensure you don't violate the artists' copyright.

Step Five – Create Your Website

There are a lot of free website options out there that may serve the purpose for now, but what about in the future? You will need a website to grow with you.

I personally love to recommend SquareSpace to people who want to manage their own site. It is cost efficient, intuitive and has great features.  It allows for basic analytic information within the platform, branding for colors and logos, blog, search engine optimization and more.

The other option that I like is WordPress, but most times, you will need to hire a web developer to do the integrations and special coding that you will really personalize the site.

This section can be greatly expanded but for the sake of staying on the branding topic, I’ll stop here.

Step Six – Social Media

Social Media!

We love social media, don’t we?  We love to make it personalized and our “own”.  For businesses, it is imperative that your social media pages match your logo, font, colors and website.  Our friends over at Hubspot show some great examples to emulate.

It is important to remember that each social media channel has its own quirks. Posting very frequently (when you have a large following) on Twitter is so important, but you can’t do the same on YouTube, LinkedIn or Facebook.  Learn the ins and outs of each platform and use them effectively. (More on that coming later!)

Book Review of "The Not Perfect Hat Club"

Do you ever feel that you just don’t measure up? I have talked to PhD’s who feel that way and it made me wonder why because they have all of the outward trappings of success.  Personally, I struggle with feeling inadequate on a daily basis. It seems that no matter what huge obstacles I have overcome, or what I have accomplished, I am still just not “enough” in my work or in my personal life.

Recently, I had the privilege to be given a chance to read “The Not Perfect Hat Club” written by Jena Ball.  Several times, while reading this book, I felt choked up a little because I completely identified with the children, and yes, even the dogs in the book. Told through the eyes of a former show dog, this kid friendly book is packed with reaffirming messages and gentle reminders that we don’t have to be perfect to be successful. So often, we look at what we have created and compare it to those who are more successful than we are and we feel not good enough.

In my opinion, the advent of social media has provided great opportunities but also has provided another front for people to present a not-so-realistic version of themselves. It is true that we don’t like people to see our flaws, our errors, mistakes or failures, so we present our best “face” at all times. I have often thought of the disservice that this provides to children, people who are struggling, young entrepreneurs and others who have goals, but all they see is the success, not the failures behind the success. Many times, I have reminded people as well as myself that behind the perfect social media mask and public mask, that “successful” people are still flawed with mistakes, failures and struggles and not to think that their life is perfect just because of the public face that they show.

“The Not Perfect Hat Club” is an excellent book for children and adults alike; especially those who like to look down on others like one of the characters in the book who seem to forget that others don’t need to be their version of “perfect” in order to be successful. I would highly recommend that any parent, school and even workplace have this book on hand.

I highly encourage you to get a copy! You can find it here: http://notperfecthatclub.com

 

 

Testing Out A Coaching Platform

Since I am moving from production work into coaching work, I am testing out a new platform and would love your feedback on this guide I created. It is a beginners guide with 6-steps on how to optimize your Twitter profile to work for you!

Let me know your thoughts in the comments.

11 Things Graphic Designers Wish You Knew....

Click to Tweet!  @@Share To Help Designers Everywhere@@


Devalue?

What do you mean?

I mean “this job will only take 10 minutes for an experienced designer, so my budget is $10”. That’s what I mean. (You see this frequently with online freelance sites)

Graphic design is everywhere. No business goes without it in one form or the other, yet designers are treated like an afterthought. Your design itself may only take 10 minutes (in very rare circumstances), but it doesn’t include opening a client file, creating the file structure, reviewing your brief, ensuring we have all the moving parts that we need to do the design right the first time. It doesn’t include living expenses, educational investment, equipment investment, time investment or business expenses.

Remember: if the design was so easy to begin with, you’d have done it yourself. You are paying for expertise and talent. 

Try to understand the logic and reason for the design/colors/typography that we are recommending which is based in solid theory & psychology. Different markets react differently to verbiage, color, layout and we know this, so if we design a piece for you for a particular market, we need you to at least listen long enough to understand why it was designed the way it was before you start asking for changes that make no sense from a design standpoint and that violates the theory behind that design.

How this became a common assumption is beyond me. There are some platforms that designers can create and manage, but invariably, a website needs a web developer to work out any bugs, crashes, or add customization. They are totally different careers and educational paths.

Your designer is not less of a designer because they don't "do websites".

Sending a file back and forth 10 times for 10 tiny changes is as annoying as a mosquito who won’t leave. Do not send 10 emails with 1 change included in each email. The time needed to open separate emails is better spent towards your design or your retainer will be eaten up quickly. Designers usually give 3 variations of the design, so be as thorough as possible the first time.

Many years ago, I had a client, who after her third revision meeting, tried sending me an addendum…then an addendum to the addendum. No joke. Don’t do it. See point #1.

See #1.

Plumbers, Locksmiths and other service industries charge a premium for urgent work. Designers are (or should be) no different. We often have to drop what we’re doing and totally change gears to meet your deadline. This means we often work later in order to finish up the work already on deadline before your urgent project. Respect that.

Designers are very detail oriented, so be as detailed as possible – “do whatever you do” doesn’t work. Our software and creative minds have unlimited potential. We need and crave parameters to work within – We will add our creativity within those parameters.

See #1.

Like your business prices, designer’s fees are based on educational costs, equipment costs, living expenses, business expenses plus general income to support them and their family. You don’t question the price at a restaurant, hair salon, or other places of business, so don’t question a designer's prices either.

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The longer you wait to get your revisions back to us, the farther down the stack your project goes. If you treat your project as a priority, we will too. If you treat it as an afterthought, don’t be mad if we do as well.

Do you know how much we studied how layout, color and more affects your client’s perception of your business?

Generally, the first layout we give to you is what we feel is aesthetically pleasing and will communicate best while following design best practices. I’ve seen some pretty awful revisions come through and despite advice (See #2), the client insists. Then they wonder why there is not much response to the ad….well…..see #1. That's when we sit back and shrug our shoulders. We told you so.

I can’t tell you how many times I have heard the words “Just pull a photo from Google!” STOP. RIGHT. THERE. NO.

Designers, the good and ethical ones anyway,  will respect copyright law. It is illegal to pull images without crediting the source. Also, the resolution on some images are cringe-worthy at best.  If you want world class photos, then be prepared to buy the rights to use them from iStock, Shutterstock or more. There are also sites like Pexel that have absolutely beautiful stock images for free. There are options. We know them and will point you to the right one to fit your budget.

Don’t say “similar”.

We hate wasted time on a design.

Provide us the original working files and we will make the changes you want. If you say “similar”, it will have similar elements but it will be a different design.

Similar does not equal Same. 

We don’t copy designs or ever try to make our pieces look exactly like another designers piece. That’s just wrong and being asked to do so is insulting and as chafing as wet jeans on a long walk.

However, if you own the source files (Photoshop, InDesign, Illustrator, Premier) and want minor changes, JUST SAY SO. Otherwise, spending hours on a “similar” design, just to be told that you wanted it exactly like the sample, but with a color or verbiage change, is worse than pouring salt in your eyes.

Special thanks to Ernest Richmann IV of E4Design Studio, a Cleveland, OH based studio for his input. Be sure to visit his website at: www.e4designstudio.com. He wishes you to know that his site sucks because he doesn't "DO" websites. 

Click to Tweet!  @@Share To Help Designers Everywhere@@

3 Awesome Tools To Use to Spy On Your Competitors

We all do it. Just admit it.

When going into business, if you don’t spy on your competitors then you’re in the minority. Of course in the marketing world we have a term that sounds better than spying. Competitor Analysis. (but it’s still spying)

There are several ways to spy. A simple internet search to check out their website, pretending to need their services to get a rate card and included services as well as simply stalking their Social Media pages.

However, when you REALLY want to get into the nitty-gritty parts of competitor analysis, more information is needed such as how popular they are online, what keywords they are using to rank higher in SEO as well as their social media score. This is necessary information so you can prepare your social media strategy to be as strong as possible. We will explore only the free options in this post.

Alexa  - IF there is enough activity on the site you're looking at you will see:

  • Global rank
  • Demographics of their audience
  • How engaged their visitors are
  • Where their visitors come from before visiting the site
  • Inbound links (backlinks)
  • What sites are related to the site you are looking at
  • Site load time
  • Information about the company

Spyfu – Allows exporting of search results

  • Organic vs. paid clicks from Google
  • Organic SEO (keywords, clicks, seo click value)
  • Paid Search (Adwords)
  • Top organic and paid competitors
  • Competitor shared keywords
  • Top organic and paid keywords
  • AdWords History
  • Site Rank History
  • Inbound links (backlinks)
  • Most Valuable Keywords
  • Newly ranked keywords
  • Keyword rank gains/losses
  • Keyword Groups
  • And the very fun KOMBAT feature to gauge your keywords vs. your competitors

SEMRush – Allows exporting of search results

  • Organic & Paid Search
  • Backlinks
  • Organic Keywords
  • Ads keywords
  • Top organic & paid keywords
  • Organic & paid position distribution
  • Main organic & paid competitors
  • Competitive Positioning Map
  • Branded vs. non branded search
  • Sample ads
  • Backlinks
  • Top anchors
  • Referring domains
  • Indexed pages
  • Phrase match keywords
  • Related keywords
  • Keyword difficulty tool

How To Identify Customers for Non-Profits

As a result of the many inquiries, we decided to offer some insight on how to identify customers for non-profits.

One mistake that Non-Profits often make is to identify the recipients of their goodwill as their customers. This is not the case. Non-Profit customers include donors, investors, visitors, corporate sponsors, volunteers and brand ambassadors. These are the prime people who will support and advocate for the organization, which means that they are the customers to reach.

So how do we identify and find these prime customers? Identify a target market is usually the answer to that question. Guess what? Relying solely on target market data won’t get provide the information needed to help the organization reach its optimal growth.

Target market identification generally consists of age, gender, ethnicity, location, income, and educational status among other things. Knowing this information is helpful, but it just isn’t enough.

In order to reach the prime customer, we need to research psycho-graphics. Unlike the hard qualities of a target market, psycho-graphics are soft qualities such as lifestyle, values, personality, attitudes, interests and more.  Using this information, you can get an idea of the person you are trying to market to. 

In the marketing world, the people who have similar lifestyles, attitudes, and values are called a Tribe. Once your tribe is identified, fashion a fictional person within that tribe. Give your persona a name and ask: Where does she shop? What activities does he participate in? What car does she drive? Does he have a pet?  As you answer these questions based on the psycho-graphics, your persona will evolve in front of you. The process is so much fun and gives you a focal point of WHO you are marketing to.

Download our free guide to help you identify target market & psycho-graphic data as well as build a persona.  

7 Important Things to Consider Before Launching a Business

Oftentimes, businesses come to me after they have created a name, domain and business cards, and I love helping them progress from there, but I have seen firsthand the cost of branding based on pretty logos alone. It costs more to rush ahead than it does to take time to invest in your brand with planning and professional help.

I created a little presentation of important things to consider before making a website and getting business cards.

This is from a design and marketing perspective - it does not substitute or count as legal advice

Nearly everything you do with your name, brand and more goes back to two main things: Target Market and Psychographic Data - Everything you do needs to speak to those two things.

Step 1: Choose the Right Name

Step 2: Get Registered

Step 3: Identify Your Target Market

Step 4: Develop Your Brand

Step 5: Brand Focused Graphic Design

Step 6: Marketing Plan Development

STEP 7: Contact Us

This is not legal advice but advice from a branding, design and marketing standpoint. Following these steps will help you start strong and be set up for success right out of the starting gate. 

How to design your own cinemagraphs

This blog is designed for those who have access to a version of Photoshop that accepts video. Since all of us designers have at least Photoshop, I decided to create this 5 minute tut explaining the simple steps to create cinemagraphs in Photoshop.

Depending on your client's budget and your time allotment, it is often much more cost effective to make your own clips from footage that the client provides or bought for the project than to subscribe to a third party service.

If you've never made these before, be sure to only use footage from tripod mounted video cameras. If the footage is shaky, the video will be all over the place and the end result will seem like an intoxicated unicorn went into a parallel dimension with a Go-Pro.

Here is the short tutorial:

This is a short, basic tutorial on how to create your own Cinemagraph in Adobe Photoshop. (psst...it's my first tutorial ever so send me suggestions on how to improve them!) Video clip from: www.videezy.com/membership.dpmediagroup Sound clip from: www.soundbible.com/338-beach-waves

This is on our brand new YouTube channel and my very first tutorial ever so send improvement suggestions or questions my way!

Make sure you post a link to your Cinemagraph in the comments so I can see the end result!